Monday 20 January 2014

Half-day Workshop on Publication Marketing Tools: "Enhancing Research Visibility







Dear Community Campus;

Invitation
to Half-day Workshop on Publication Marketing Tools: "Enhancing
Research Visibility 
and
Improving Citations"
Speaker
:
Dr. Nader Ale Ebrahim, Research Support Unit, Centre of
Research Services, IPPP
Venue
:
 Computer Lab, Faculty of Science, University of Malaya
Date
:
 13th February 2014 (Thursday)
Time
:
 09.30 am – 12.30 noon

 1.       Introduction

Publishing a high quality paper in scientific journals is only
the mid point towards receiving citation in the future. The balance of the
journey is completed by advertising and disseminating the publications by using
the proper “Research Tools”. Familiarity with the tools allows the
researchers to increase their h-index in a short time. H-index shows the
academicians influence in the specified field of research. Therefore, an academician
with a higher level of h-index is deemed to have publications of higher quality
resulting in higher citations.

The number of citations contributes to over 30% in deciding the
ranking of a university. Therefore, most of the scientists  are
looking for an effective method to increase their citation record. Nader
has developed and introduced a method for increasing the
visibility of the research which directly affects on the number of citations.
The following examples of two researchers prove that publication marketing is
indeed effective. Both researchers have used the “Publication Marketing Tools”
since the beginning of 2012.

2.       Objective

The workshop seeks to serve the following objectives:

•   To increase a paper's visibility, accessibility,
•   To improve the quality of the article title and
keywords
•   To search and analyze the right journal to submit.
•   To disseminate the publications by using “Research Tools” in order to increase citation
•   To trace the citation

3.       Who should attend?

The workshop is aimed at professors, lecturers, postgraduate
students, researchers who have published any papers and would like to increase
their papers’ visibility and number of citations. The “publication marketing
tools” uncovered at the workshop is useful across various research disciplines
and research institutions. Participants should be familiar with using
scientific databases and reference management software. Basic computer skills
are a prerequisite to attend this workshop.

4.       Tentative program

·        
Why
increase citation? THE World University Ranking system, Definition of h-index
and g-index and How to measure h-index?
·        
How
to use “Research Tools” Mind Map, Optimizing Title/Abstract for Search Engines,
Selecting keywords
·        
Target
Suitable Journal, Types of publications and citations
·        
Strategies
to increase citations, Targeted advertising, Copyright issue
·        
Online
CV., Select the best paper repository
·        
Document
Publishing, Networking, Trace published article citation
·        
Q&A
and closing

5.      Speaker profile

Nader Ale Ebrahim holds  a PhD
degree in Technology Management from the Department of Engineering Design and
Manufacture, Faculty of Engineering, University of Malaya. He holds a Master of Science in the
Mechanical Engineering from the University of Tehran with distinguished
honors. He has over 19 years of experience in the field of technology
management and new product development in different companies. His current
research interest focuses on E-skills, Research Tools, Bibliometrics and managing virtual NPD
teams in SMEs’ R&D centers. Nader developed a new method using the
“Research Tools” which help students who seek to reduce the research time by
expanding the knowledge of researchers to effectively use the "tools"
that are available on the internet. He was the winner of Refer-a-Colleague
Competition and has received prizes from renowned establishments such as
Thomson Reuters. Nader is well-known as the founder of “Research Tools” Box and
the developer of “Publication Marketing Tools”.

All are most welcome!

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