Saturday, 9 May 2015

Raising the profile of my journal | Editor Resources


Raising the profile of my journal

April 27, 2015 |

Leila Jones
Publishing Manager – Journal Development

Engaging journal audiences through your Aims & Scope

Who reads a journal’s Aims & Scope? The primary audience might
be authors, librarians, and readers but we also need to consider that
Aims & Scope statements should address thought leaders in the
journal’s field, reviewers, editors, funders, advertisers, the media and
even the general public. Over the last year, Taylor & Francis
editorial teams have been working hand in hand with academic journal
editors to evaluate and refresh the Aims & Scope statements of our
journals. The updates have added clarity and focus and maximized the
journals’ chance of success. Find out more …

March 26, 2015 |

Dr. Miles Richardson
Multimedia and Social Media Editor, Ergonomics (@ergonomics1957)

Creating video abstracts – a view from a Multimedia and Social Media Editor

Miles Richardson has recently been appointed as the first ever
Multimedia and Social Media Editor for Ergonomics. Miles outlines his
plans for this new role and offers a practical look at the benefits of
encouraging authors to record video abstracts for their articles.

March 9, 2015 |

Duncan Nicholas
Journals Development Editor

Publishing special issues

A special issue enables a journal to publish papers focusing on
specific themes, often related to a “hot topic” in that particular field
of research. A special issue can deliver a number of benefits to the
journal …

January 29, 2015 |

Paula Muraca
Associate Editor, Journal of Intercultural Studies

Adventures into Twitter

Convinced enough by claims about the benefits of social media for
enhancing reach and impact (and perhaps also to satisfy a latent sense
of adventure), the editors of the Journal of Intercultural Studies began
an official Twitter account for the journal in June last year. In this
post Paula Muraca, Associate Editor, shares what she has learnt so far.

November 26, 2014 |

Charles Whalley
Publishing Editor, Biological & Food Science Journals

Enhancing supplemental material with Figshare

Since February 2014, Taylor & Francis has been partnering with
Figshare to enhance the display and discoverability of supplemental
material. To date more than 3,300 pieces of supplemental material have
been deposited in Figshare through Taylor & Francis journals. In
order to realize the benefits of Figshare for more authors, we’d like to
see this number increase.

November 17, 2014 |

Laird Barrett
Senior eProduct Manager

Video Abstracts

Engaging readers, driving usage and citations

Authors who publish with Taylor & Francis have the option of
creating a video abstract for their article. Video abstracts can help to
engage readers and may lead to increased usage and citation. If you
know an author who has published with Taylor & Francis Online and
might like to create a video abstract, please do share our video
abstract guide with them.

October 21, 2014 |
Elaine Roberts, Marketing Executive

Introducing regional free-access months

Taylor & Francis has launched a new initiative which will offer
free access to journal content for all researchers in a number of
selected countries. As well as providing a great opportunity for
scholars, we hope this will help to strengthen partnerships in key
regions and increase awareness of our journal brands.

September 2, 2014 |

Matthew Peck
Senior Marketing Executive &
Becca Bray
Marketing Coordinator

Press releases

Put your papers on a pedestal

Some articles have the potential to be of interest to a much wider
audience than a journal’s regular readership. Press releases can help us
to maximize the coverage of particularly interesting and accessible

August 28, 2014 |
Stephen Thompson, Commissioning Editor and Emily Ross, Associate Editor

Publishing a special issue as a book (SPIB)

A SPIB is a special issue of a journal which is republished as a
hardback monograph with prelims and an index. Routledge launched this
program in 2004 and at present, the majority of books published are in
the social science, humanities, and behavioral science sectors.…


June 30, 2014 |

Leila Jones
Publishing Manager - Journal Development

Twitter tips for editors

Many journals editors are embracing Twitter in order to reach a
digital audience and promote their journal(s) more widely. A
well-managed journal Twitter account, as part of a wider marketing
strategy, can help build and maintain the brand and reputation of
journals and enable editors to connect with authors and readers on a
personal level, enhancing key relationships.

To help support our editors who are already using Twitter to promote the
journals they work on (and those who are keen to give it a try), we
have put together some guidelines and tips.

June 9, 2014 |
Fiona Counsell, Managing Editor

Visual multimedia

A practical guide

Video content is proving to be a very effective tool for helping to
raise the profile of journals. This new guide is full of practical
advice about how you can record your own pieces to camera.

March 24, 2014 |

Kate Nuttall
Publisher @k8nuttall

The role of #Twinterviews

Learning from the social media successes of the Journal of Sports Sciences (JSS)

We find out how one journal which has embraced the potential of the
microblogging site Twitter has gained over 5,000 followers in less than
nine months; we learn what a “twinterview” is; and we interview the JSS
Social Media Editor who gives us his top tips for running a successful
Twitter account.

February 13, 2014 |
Elaine Devine, Communications Manager (Author Relations)

Discoverable supplemental content

Supplemental content on Taylor & Francis Online is now presented
in a new format, making it more engaging and discoverable, as well as
easier to track usage and to cite. Using technology provided by
Figshare, this innovative service benefits researchers, users, and

February 10, 2014 |

Joshua Pitt

Social media and academic life

In this illuminating video, prepared specifically for Taylor &
Francis editors, Professor Andy Miah provides an instructive insight
into the platforms, processes, and principles of using social media to
generate more impact for a journal and its research articles.

February 4, 2014 |

Leila Jones
Publishing Manager – Journal Development

Ten questions on…Kudos

In these bite-size videos, Leila Mills (Publishing Manager – Journal
Development) talks to Charlie Rapple, co-founder of Kudos.

November 22, 2013 |

Catriona Hauer
Global Marketing and Customer Services Director

Marketing and metrics for maximum impact

Catriona Hauer from the Taylor & Francis Marketing team
discusses maximizing the impact of individual articles, whilst also
“thinking big.”

October 31, 2013 |
Michelle Phillips, Publisher

Seismic shift

Metrics, media, marketing and the changing world of journals

In this changing world of journal publishing, issues of
discoverability, accessibility, and effective impact are becoming more
important to both editors and authors. We recently held two Editor
Workshops in Oxford and York chaired by Dr David Green, Global
Publishing Director of Taylor & Francis Group, to explore the topics
of metrics, media, and marketing directly with Taylor & Francis


June 27, 2013 |

Social media guidelines

There are many forms of social media networks available – Twitter
and Facebook are two of the larger, more popular social networking
brands, while others include Google+, LinkedIn, Pinterest, and YouTube.

June 27, 2013 |

Raising the profile of my journal

The contribution of editors and editorial board members to the
marketing process is greatly valued and can have a real impact on the
continued success of a journal. Board members play a vital role in
distributing information and news to the networks they are involved


June 27, 2013 |

My Authored Works

All published authors with Taylor & Francis have access to the
My Authored Works area of our website. This section of Taylor &
Francis Online has recently been redesigned to make it an even more
useful resource for authors.

June 27, 2013 |

How to record a podcast

This is a beginner’s guide for editors wishing to record an audio
interview to promote a journal, based upon the experience of Taylor
& Francis staff, who have recorded a series of audio interviews with
leading editors and academics...

November 1, 2011 |

Twitter and African Academia

Two pieces of writing have come to our attention regarding the
use of Twitter in Africa: Tweets and Our Obsession with Alt Metrics by
Phil Davis1 and How Africa tweets: Visualised by Simon Rogers4. Given
that social media is becoming a popular tool for promoting academic
journals, it is worth keeping abreast of the current debates revolving
around Twitter use in Africa and with regard to promoting journals


November 1, 2011 |
Catriona Hauer

Taylor & Francis Online – Working 24/7 to Promote Your Content

Taylor & Francis Online is, of course, familiar to you as our
online content platform (). As a user, you will have probably noted its
many features to support discoverability and sharing, but have you ever
considered what a great tool it is in the marketer's box of tricks?

Raising the profile of my journal | Editor Resources

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