Thursday, 14 May 2015

Toolkit: Book Author Promotion | Exchange | Wiley


Toolkit: Book Author Promotion

Wiley works hard to generate visibility for your book. We also constantly strive to create fresh and innovative ways to help you promote your title. Here are eight promotional tools to help ensure your book stands out from the crowd. Printable Flyer Version [PDF]

If you only have time to do a couple of things, we recommend the following:

  • Check that your own institutional library has a copy of your book.
  • Ask your co-authors/contributors to help with the promotion by forwarding a link to the promotional toolkit.

1. Online Booksellers: Take advantage of the power of Amazon

people buy books from Amazon than from any other bookstore. The
different Amazon sites offer many services to help authors promote their
work. What should you look at?

  • Read these simple tips to
    help you focus on the key activities, including encouraging customer
    reviews, providing keywords, creating your own author page, and more.  
  • Wiley
    makes sure information about your book is correct and feeds to Amazon
    six months ahead of publication – you don’t have to do anything for this
    to happen.

2. SEO (Search Engine Optimization): Make your book more discoverable online

Engines, such as Google, view links to your book's website in the same
way a book-buyer might consider a positive review. The more links to
your book that there are on various webpages, the more Google will value
and highlight your content. Key opportunities include:

  • Link to your book's page from your profile page on your institution’s website.
  • Reach out to other members of your community to get them to link to your book content as well.
Find out more:
How to promote your work using ‘off-page’ SEO


3. Social Media: Share with your network and beyond

Social Media continues to have a growing influence when it comes to sharing content. But where should you focus your efforts?

  • If you use Twitter, Linkedin, or Facebook,
    share information about your book. Remember to include the title,
    plus a link to your “Buy the Book” page (
  • Connect
    with whoever is managing the social media site(s) at your place of
    work, or academic society, and ask them to mention your book – both
    before publication and at launch. 
  • Engage with relevant Wiley social media accounts. Email your Marketer for more information.
Find out more:
How to promote your work through LinkedIn
The power of a hashtag: Twitter tools you need to know about
Six powerful ways to market your book on Pinterest

4. The Wider Web: Increase your web outreach

Promotional opportunities offered through the web are vast. We’ve identified five key things that you can focus on: 

  • Place
    a book cover on your faculty or professional website. Include a sample
    chapter (Wiley can provide this, but remember to ask your Editor for
    permission), as well as a link to buy the book.
  • If you run a blog, add a post about your book. If you have a contact who runs a blog, ask them to feature a review of your book.
  • Find a Wikipedia page on a topic related to your title, and add a reference. See the Wikipedia guide page for more information.
  • Add to your listed publications on ResearchGate.
  • Upload your table of contents or a summary slide about your book to SlideShare. 
Find out more:
How to promote your research through blogging


5. Conferences: Make the most of meeting your fellow professionals

is still a key way to share the importance of your book. Think about
your next conference and consider the following activities:

  • Mention your book in sessions where you are a panelist or presenter, or add a slide at the end of your PowerPoint presentation.
  • Take a copy of your book with you (as space permits), and show it to colleagues as part of any networking.
Find out more:
How to become a master presenter
So you want to create a webinar? Six tips for success!


6. Publicity: Talk to the media through your local press office or the Wiley Newswire

Publicity can be a very powerful promotional tool. We recommend that you take a look at the following publicity opportunities:

  • As
    publication date approaches, let your institutional press office know,
    and they can arrange for any suitable publicity. No permission is
    required from Wiley but please include the book name, ISBN and “Buy the
    Book” page information (
  • All newly
    published books are promoted through our Newswire e-alerts which target
    book reviewers and journalists. If you have contacts at a journal in
    your field, let them know about the publication of your book. They can
    email if they would like to request a review copy.
  • We
    will feature all relevant reviews on your individual book webpage on If your book wins any prizes and/or awards, please also
    let us know. We will promote the details on your webpage, as well as in
    our e-newsletter: To Our Authors. 

7. Email: Personally share links with or recommend your book to colleagues

Sample email template
When used selectively, email marketing is still very effective. Try out some of these simple ideas:

  • Add a link to your book in your email signature. See example below
    **Out now!**
    Doing Ethnography Today
  • If
    publishing a textbook, recommendations amongst faculty and students
    will be key to the success of your book. If you have any contacts that
    you feel might adopt your book or recommend it to their students, email
    the list to your Marketer.
  • Email your contacts
    before publication to let them know you are writing a book, and then
    again when the book is published. Tell them how they can connect with
    you, as well as where they can buy the book
    ( If not buying directly, encourage them to
    recommend your book to their institutional library. Remember to check that your own institution has a copy.

8. Multimedia: Record (and share) your views on the significance of your book

and podcasts can be a great added feature for some books, and can help
increase sales. However, they need to be interesting and add value to
the customer
They should cover more than “buy my book” or “this is what my book is about”. How can Wiley help?

  • If
    you would like to create your own video or podcast for your book but
    would like ideas for an effective angle, contact your Wiley Marketer.
  • Where relevant, we may include your video/podcast on your individual book webpage at

Toolkit: Book Author Promotion | Exchange | Wiley

1 comment: